Are You Informed, Anonymous and In Control?
by Kathryn Dunkle, Client Coordinator for Buyers Advantage Group Realty
Real Estate is a service oriented business. As an agent, I see this combination of client attributes as a benefit. As an on-line consumer myself, I appreciate the opportunity to research my options in my own time frame, the ability to remain anonymous, and the fact that I choose if and when to go to the next level. I believe the Internet allows me to provide service to my past, present and future clients in a manner that is centered on their unique needs. I am confident that the level of service we, at Buyers Advantage Group Realty, provide differentiates us over all others.
The Internet came ashore like a tidal wave over ten years ago. The business and industry reaction was to implement every technological tool available to provide consumers with the information needed to make informed decisions. That is great, but it is only one part of a customer’s overall experience. Unfortunately, more often than not, what was and continues to be lost in the process of implementing this technology is “personal service”. I see it everywhere I go; or rather, I don’t see it at all!
How often do you get the sense that you and your business are appreciated by those you do business with? According to Realtor.com president, Allan Dalton,
What we’re seeing now is the emergence of a customer-service void as real estate professionals struggle to get their arms around the impact of the Internet. To the potential customers, we come across as a service industry that’s failing at this most basic level of service.
Buyers Advantage Group Realty has always differed from other companies in our belief that, by providing exceptional customer service, we build exceptional relationships. That is the cornerstone of our mission; it is what is valued here.
One of the ways that we provide an exceptional customer service experience is through our web site. You will always find accurate, informative, and educational content there. We are not afraid to share and teach our web site visitors.
Although today’s home buyers might not rely solely on a real estate professional as their principal source of information; when it comes to interpreting data, answering important questions, and negotiating the transaction, having a trusted advisor, one you would refer to your family and friends, will unquestionably enhance your overall experience.
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