by Kathryn Dunkle, Client Coordinator

There has been a marked increase in the number of single women purchasing real estate in the Raleigh/Cary/Durham area.  Whether buying a home as their primary residence or as an investment opportunity, Buyers Advantage Group Realty recognizes the unique characteristics and preferences of this savvy group.  The kitchen is not the only focus for women buyers.  We understand what is important to women homebuyers and we are uniquely positioned to address their needs by partnering with them and empowering them with the knowledge they will need to realize their objectives.

For the most part, researchers have failed to recognize this significant segment of the real estate market.  There have been few studies that identify their distinct characteristics and motivations.  Here, at Buyers Advantage Group Realty, we not only understand our female clientele, we appreciate them.  We recognize that they are the fastest growing segment of the home-buying population, increasing their share by 50% in less than 8 years!

Generally speaking, the female home buyer is more likely to be a minority member, unmarried, younger, have lower income than her male or married counterparts- yet, she will finance less of the cost of her home.  She is also less likely to purchase a new or highly priced home.  In reality, single women homebuyers are a diverse group, including women of all ages and races-from single mothers, young singles, middle-aged divorcees, widows, seniors-they may live alone or with other adults.  Buyers Advantage Group’s female clients, in sharp contrast to Madison Avenue’s depiction of emotionally charged air-heads, are extremely intelligent, focused and decisive consumers.

For more information about Raleigh real estate, contact Buyers Advantage Group Realty today!

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